Elevating A Security Company to a Whole New Level
Boyd & Associates is a mid-sized, private security firm whose site and marketing collateral were outdated and did not reflect their reputation as a trusted and proven security company in the Los Angeles area.
Design needed an overhaul. Copy and content needed to be honed and crafted to reflect a consistent voice and tonality. And perhaps most important, their site needed to be redesigned to be a marketing tool, generating leads for its three lines of business.
One of the key factors to selecting a security service is trust. (Do they live up to their promise? Are their people trustworthy? Can I trust them to protect my family?) There’s no better way to prove this than through endorsements. So we used testimonials in the headers. And created content that told the Boyd Security story, from its humble beginnings as a family business to its position as a well-respected leader in the industry.