Support for a company that does so much to provide it.
Spenco, makers of insoles, needed to raise awareness of its product line of insoles among podiatrists and their clients. This two-pronged effort required a singular focus on messaging that addressed the needs of each target – for clients, we communicated the benefits of insoles; for doctors, we focused on the long history of the company and their reputation for designing insoles based on medical science.
- Headlines highlighted the benefits of increased comfort, prevention of common foot ailments and overall support.
- Key messaging supported the benefits by focusing on the company’s 45-year history, positioning them as the leader in their industry.