TGEN Mindcrowd

Harnessing the power of online connections to reach more people and drive participation faster and easier than ever before.

A research project by Translational Genomics Research Institute (TGen), MindCrowd is an online crowdsourcing initiative to find 1 million people to participate in its study on how genetics influences memory. The goal is to gain a better understanding of brain disorders like Alzheimers. Participants start by taking a 10-minute online test and may be included in future tests and genetic evaluation.

The site needed to clearly communicate what the initiative was all about, and encourage visitors to take an active role in helping the cause.

Services: Website Copywriting

MindCrowd_ Leveraging Genetics to Advance Alzheimer_s Research-16mind_002mind_004 mind_005

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Services:  Website writing
Agency: The Lavidge Company