United Rentals TV

As part of its “Building Futures” branding campaign, United Rentals wanted to position themselves as a trusted resource for their customers – the hardworking, tough-as-nails men and women who are out in the field making it happen each day. This is an homage to their spirit, grit and determination.

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Services: Concept development, Copywriting
Agency: The Lavidge Company; CD/AD: Bob Case