A sticky idea for the stickiest of craft supplies.
Crafters and makers love their tools. But it’s a crowded market, filled with a gazillion different types of creative thingamajigs. Xyron’s product line wasn’t necessarily “sexy” either – they make adhesive machines that laminate, bond and make stickers.
The challenge: Xyron needed to build awareness among their loyal following and new prospects for their new product – an all-in-one creative system. After speaking with crafters and hearing about their passion for creating art, we focused on the idea that tools help set the imagination free, an interesting juxtaposition from what glue actually does. Out of this, the headline practically wrote itself.
Holds down everything, except your imagination.
And it seemed only fitting that we feature real crafters proudly displaying their art.