Global Water Resources is a water resource management company that provides water and reclamation services. In making its debut in Arizona, the company wanted to start to tell its story as not just another utility that drained precious resources, but one that is dedicated to long-term sustainability of water.
The campaign needed to communicate how the company was different from others, particularly in their approach and philosophy. The company wanted to get across the idea that they were about solutions, not part of the problem. To supply water alone wasn’t enough, they believe in total water management.
Insight: We used water to communicate that message, with puddled water in the shape of images that conveyed the ideas of reliable, renewable, reusable.
Agency: Park & Co
Art Director: Chip Henson/Redline Creative