Quivira Los Cabos
Quivira is a master-planned resort community in Cabo San Lucas. During the early development stage, the sales and marketing team needed to define the sales process and create marketing tools to generate awareness among investors, partners and potential residents worldwide. The Insight: Built on one of the most stunning settings in the world, just off the tip of the Baja Peninsula, the location has a rich history. Legend had it that it this was the place of one of the seven cities of gold, known as Quivira by early explorers, and borrowed by the team to lure the modern treasure hunter. Quivira is that city of gold, offering a rich quality of life.