Creating a sense of place from an idea and a vision.
Out of four square blocks of desert land, Glimcher Properties set out to build one of their first signature shopping districts in the Southwest. They had a clear vision of what it would become – a hip, lively and eclectic center of activity. But that vision would take years to become reality. The first phase would give only a hint of what was to come.
Our goal was to start building a vibe before there was one. And start building a brand, by setting the tone and vision that would build buzz for its initial opening.